Portfolio Restructuring
Turning 40 Spreads of Fluff
into a B2B Client Winning Machine
Portfolio Restructuring
Turning 64 Pages of Fluff
into a 60 sec read.
Zabriskie is a leading architecture studio built for large-scale real estate projects. We partnered with them to restructure their company profile, turning 64 spreads of monologue into a focused 60 sec read that answers the exact questions prospects ask about during pitches.
Zabriskie is a leading architecture studio built for large-scale real estate projects. We partnered with them to restructure their portfolio, turning 40 spreads of corporate monologue into a sleek B2B framework that answers the exact questions prospects care about during pitches.
Portfolio Restructuring
Turning 64 Pages of Fluff
into a 60 sec read.
Zabriskie is a leading architecture studio built for large-scale real estate projects. We partnered with them to restructure their company profile, turning 64 spreads of monologue into a focused 60 sec read that answers the exact questions prospects ask about during pitches.
Goal
Goal
Give Zabriskie a fresh visual look and shrink their old 64 page company profile into a quick 30 to 60 second scroll. Designed for corporate and smaller high-end developers, to let them answer one simple question in under a minute: Are we a good match?
Challange
Challange
Nobody has the time or the patience to dig through 64 pages. Their original deck was full of generic text that completely missed the real questions clients ask in meetings. Forcing managers and owners to waste time sifting through pages of fluff just to figure out is Zabriskie is qualified.
Nobody has the time or the patience to dig through 64 pages. Their original deck was full of generic text that completely missed the real questions clients ask in meetings. Forcing managers and owners to waste time sifting through pages of fluff just to figure out is Zabriskie is qualified.
Outcome
Outcome
We cut the noise and rebuilt the deck around the three things that actually keeps them in the game:
Authority for the high-end clients with industry awards, media and on stage appearances.
Corporate safety with proof of scale: partners, directors, design managers, and clear systems, eliminating single owner risky operations.
All-In-One execution with everything under one roof, running architecture, interiors, landscape, and project management from concept to completion.
In a 60 second scroll, leads know immediately if they are a good match before hopping on the first call.
Discovery
Discovery
How we started
Before sketching a single line, we backed up to see why the original profile didn’t work. Zabriskie built the 64-page deck with great references, to show initiative and leave a good first impression. In reality, busy prospects treated it as a heavy PDF attachment and an unread formality that brought zero value to the table.
So, we shifted our focus to real sales dynamics. We analyzed Zabriskie's market ambitions alongside the exact topics corporate and high-end developers ask about on day one.
Ultimately, combining those real-world conversations with the new brand guidelines, we replaced an ignored document with a lean presentation built to start real business conversations.
This stage included
Questioner
Brainstorming session
Concept Directions
How we started
Before sketching a single line, we backed up to see why the original profile didn’t work. Zabriskie built the 64-page deck with great references, to show initiative and leave a good first impression. In reality, busy prospects treated it as a heavy PDF attachment and an unread formality that brought zero value to the table.
So, we shifted our focus to real sales dynamics. We analyzed Zabriskie's market ambitions alongside the exact topics corporate and high-end developers ask about on day one.
Ultimately, combining those real-world conversations with the new brand guidelines, we replaced an ignored document with a lean presentation built to start real business conversations.
This stage included
Questioner
Brainstorming session
Concept Directions
New Narrative
New Narrative
The Cut
The breakthrough didn't happen while tweaking layouts. It hit when we realized why the point wasn’t getting across. The clients were drowning in proof they didn't ask for.
Keeping every hotel and office build just to prove capability, creates noise. So, we killed the clutter asap.
We stripped the deck down to three specific talking points. Everything else went into a background folder. If a client asks a niche question mid-meeting, the partner pulls up that precise project in two seconds without losing momentum.
This stage included
Content Wireframe
Layout Concept
The "How-to-Use" Logic
The Cut
The breakthrough didn't happen while tweaking layouts. It hit when we realized why the point wasn’t getting across. The clients were drowning in proof they didn't ask for.
Keeping every hotel and office build just to prove capability, creates noise. So, we killed the clutter asap.
We stripped the deck down to three specific talking points. Everything else went into a background folder. If a client asks a niche question mid-meeting, the partner pulls up that precise project in two seconds without losing momentum.
This stage included
Content Wireframe
Layout Concept
The "How-to-Use" Logic
Layout Design
Layout Design
Polishing the Framework
Great design dies in the real world. So before locking anything in, we battle-tested the framework in live pitch meetings.
First, we aligned the slides with Zabriskie’s website so the visual transition felt seamless. Then we handed the prototype to the partners. Pitching real clients immediately showed us what worked and what flopped.
We killed the text blocks and replaced them with 3-second sentences and checklists, clients could scan instantly. Finally, we created a 1 page cheat sheet so the team could swap out projects in two minutes without breaking the design.
This stage included
Master Layout Design
Document Variations
User Manual Draft
Polishing the Framework
Great design dies in the real world. So before locking anything in, we battle-tested the framework in live pitch meetings.
First, we aligned the slides with Zabriskie’s website so the visual transition felt seamless. Then we handed the prototype to the partners. Pitching real clients immediately showed us what worked and what flopped.
We killed the text blocks and replaced them with 3-second sentences and checklists, clients could scan instantly. Finally, we created a 1 page cheat sheet so the team could swap out projects in two minutes without breaking the design.
This stage included
Master Layout Design
Document Variations
User Manual Draft
The Outcome
The
Outcome
The Outcome
Strategic framework
We replaced a 64 page textbook with a 60 second scroll.
Now, whenever a new lead comes in, the Zabriskie team hands them a tool built to answer the only question that matters at first: Are we a match?
Deliverables
The Master Company Profile
Customizable Portfolio
User Manual
Strategic framework
We replaced a 64 page textbook with a 60 second scroll.
Now, whenever a new lead comes in, the Zabriskie team hands them a tool built to answer the only question that matters at first: Are we a match?
Deliverables
The Master Company Profile
Customizable Portfolio
User Manual
Relax, we’ve got
your back.
Design support you can lean on, every single day.
Take a guided tour of Giggle Grids and discover how you and your team can transform the way
you approach graphic design, for ever.
Relax, we’ve got your back.
Design support you can lean on,
every single day.
Take a guided tour of Giggle Grids and discover
how you and your team can transform the way
you approach graphic design, for ever.