Portfolio Restructuring
Turning 40 Spreads of Fluff
into a B2B Client Winning Machine
Portfolio Restructuring
Turning 40 Spreads of Fluff
into a B2B Client Winning Machine
Zabriskie is a leading architecture studio built for large-scale real estate projects. We partnered with them to restructure their portfolio, turning 40 spreads of corporate monologue into a sleek B2B framework that answers the exact questions prospects care about during pitches.
Zabriskie is a leading architecture studio built for large-scale real estate projects. We partnered with them to restructure their portfolio, turning 40 spreads of corporate monologue into a sleek B2B framework that answers the exact questions prospects care about during pitches.
Portfolio Restructuring
Turning 40 Spreads of Fluff
into a B2B Client Winning Machine
Zabriskie is a leading architecture studio built for large-scale real estate projects. We partnered with them to restructure their portfolio, turning 40 spreads of corporate monologue into a sleek B2B framework that answers the exact questions prospects care about during pitches.
Goal
Goal
Translate Zabriskie's fresh visual rebranding, complete with a brand new logo and clean guidelines, into a high impact portfolio update designed to strike the right chord when pitching high value, large scale projects.
Translate Zabriskie's fresh visual rebranding, complete with a brand new logo and clean guidelines, into a high impact portfolio update designed to strike the right chord when pitching high value, large scale projects.
Challange
Challange
The legacy portfolio was heavy and exhausting. It dragged on for over 40 spreads of dense, generic text and pretty pictures, completely burying the true value of their architecture. The challenge wasn't just aesthetic; it required a fundamental structural shift. All of that within the limited time and attention leadership had at their disposal.
The legacy portfolio was heavy and exhausting. It dragged on for over 40 spreads of dense, generic text and pretty pictures, completely burying the true value of their architecture. The challenge wasn't just aesthetic; it required a fundamental structural shift. All of that within the limited time and attention leadership had at their disposal.
Outcome
Outcome
A stripped-back, highly strategic portfolio that cut the noise, unburied Zabriskie's architectural value, and turned a bulky presentation into a sleek, B2B client-winning machine. By focusing entirely on the real world questions prospects ask during pitches, the final profile acts as both an elegant introductory brochure and a flexible, modular system for major project proposals.
A stripped-back, highly strategic portfolio that cut the noise, unburied Zabriskie's architectural value, and turned a bulky presentation into a sleek, B2B client-winning machine. By focusing entirely on the real world questions prospects ask during pitches, the final profile acts as both an elegant introductory brochure and a flexible, modular system for major project proposals.
Discovery
Discovery
How we started
Before sketching a single line, we focused on mapping out the bigger picture. We spent this stage analyzing Zabriskie’s market ambitions, studying target user needs, and exploring industry best practices.
Ultimately, these findings, along with the new branding guidelines, helped us craft a fresh, high-impact narrative presentation for Zabriskie.
This stage included
Questioners
Brainstorming sessions
Concept Directions
How we started
Before sketching a single line, we focused on mapping out the bigger picture. We spent this stage analyzing Zabriskie’s market ambitions, studying target user needs, and exploring industry best practices.
Ultimately, these findings, along with the new branding guidelines, helped us craft a fresh, high-impact narrative presentation for Zabriskie.
This stage included
Questioners
Brainstorming sessions
Concept Directions
New Narrative
New Narrative
From Chaos to Concept
Because the narrative content had to be completely reimagined from the ground up, we initiated an intense, 3-week design and development sprint. This was pure imagination meets structural execution, bridging ideation sessions, sketching, and rapid concept testing.
We prioritized layout and content flexibility from day one. The goal was to empower partners to effortlessly curate the portfolio on the fly based on specific client priorities, architectural typologies, or target building expertise.
This stage included
Content Wireframes
Layout Concepts
The "How-to-Use" Logic
From Chaos to Concept
Because the narrative content had to be completely reimagined from the ground up, we initiated an intense, 3-week design and development sprint. This was pure imagination meets structural execution, bridging ideation sessions, sketching, and rapid concept testing.
We prioritized layout and content flexibility from day one. The goal was to empower partners to effortlessly curate the portfolio on the fly based on specific client priorities, architectural typologies, or target building expertise.
This stage included
Content Wireframes
Layout Concepts
The "How-to-Use" Logic
Layout Design
Layout Design
Polishing the Framework
In this stage, we perfected the chosen model, ensuring the presentation design inherited the visual DNA of Zabriskie’s new website to create a beautifully consistent cross-platform brand ecosystem.
To ensure real-world utility, we launched a live prototype directly into active use by company partners to gather feedback straight "from the terrain". This hands-on validation allowed us to make crucial tactical pivots.
For example, we shifted from dense, short project narratives to an explicit list of core services, significantly boosting scannability and professional legibility. We also crafted a mini user manual for customization so the internal team could swap out projects without breaking our layout logic.
This stage included
Document Variations
Master Layout Documents
The Foolproof Guide
Polishing the Framework
In this stage, we perfected the chosen model, ensuring the presentation design inherited the visual DNA of Zabriskie’s new website to create a beautifully consistent cross-platform brand ecosystem.
To ensure real-world utility, we launched a live prototype directly into active use by company partners to gather feedback straight "from the terrain". This hands-on validation allowed us to make crucial tactical pivots.
For example, we shifted from dense, short project narratives to an explicit list of core services, significantly boosting scannability and professional legibility. We also crafted a mini user manual for customization so the internal team could swap out projects without breaking our layout logic.
This stage included
Document Variations
Master Layout Documents
The Foolproof Guide
The Outcome
The
Outcome
The Outcome
Strategic framework
Through design thinking, we transformed a overwhelming portfolio into a sleek, modular, and dynamic B2B presales framework. We prioritized key features based on genuine user insights, leaving Zabriskie with an elegant presentation asset that opens doors and wins highly competitive B2B clients.
Deliverables
The Master Company Profile
Customizable Portfolio
The Creator's User Manual
Company Highlights Module
Strategic framework
Through design thinking, we transformed a overwhelming portfolio into a sleek, modular, and dynamic B2B presales framework. We prioritized key features based on genuine user insights, leaving Zabriskie with an elegant presentation asset that opens doors and wins highly competitive B2B clients.
Deliverables
The Master Company Profile
Customizable Portfolio
The Creator's User Manual
Company Highlights Module
Relax, we’ve got
your back.
Design support you can lean on, every single day.
Take a guided tour of Giggle Grids and discover how you and your team can transform the way
you approach graphic design, for ever.
Relax, we’ve got your back.
Design support you can lean on,
every single day.
Take a guided tour of Giggle Grids and discover
how you and your team can transform the way
you approach graphic design, for ever.